Campaign “Better Prompt It!”

Try Better Prompt 🚀️ for FREE!

Don't Just Type It: Better Prompt It!

In the rapidly evolving landscape of artificial intelligence, the word "prompt" has become ubiquitous. It is the noun that defines our interaction with machines—the string of text we feed into a Large Language Model to generate a result. But one company is on a mission to change that static noun into a dynamic verb, transforming how we integrate technology into our daily existence.

The company is Better Prompt, and their new campaign is a commanding call to action: Better Prompt It!

To cement this philosophy, the company has executed a brilliant strategic maneuver, acquiring the highly coveted .it.com domain name. The launch of betterprompt.it.com isn't just a website update; it is the enduring symbol of a movement designed to leverage AI in every corner of human life.

From Passive Noun to Call-to-Action Verb

The heart of the campaign lies in a simple linguistic shift. For years, users have searched for "a better prompt" (a noun). By adding the exclamation of "It!", the company transforms their brand name into an imperative action.

"We realized that people were treating AI as a novelty tool or a repository of information. We wanted to shift the mindset. You don't just 'do a search' anymore; you 'Google it.' We want to instill that same reflex for generative AI. Got a problem? A blank page? A complex schedule? Better Prompt It!"

— Andy Futcher

This shift from passive observation to active engagement is the core of the campaign. It encourages users to stop hesitating and start interacting, treating Betterprompt as an immediate, hands-on AI partner.

The Dot-IT Strategy: The URL is the Message

In a stroke of branding synergy, the acquisition of the betterprompt.it.com domain serves as the anchor for the entire campaign.

Usually, a domain extension is an afterthought that fades into the background. However, by securing the .it.com extension (widely used for "domain hacks" and Technology Industry), the company has made their URL near-identical to their slogan!

  • The URL is the Call to Action: Typing the address into a browser reinforces the behavior the company wants to see.
  • Memorability: It creates an immediate, sticky mental hook.
  • Symbolism: The domain represents the bridge between the user (Better Prompt) and the solution (It).

Leveraging AI in All Areas of Life

The "Better Prompt It!" campaign challenges users to look beyond simple chatbots and see AI as a holistic lifestyle integrator. The campaign highlights three key pillars of integration:

1. The Professional "It"

Staring at a daunting quarterly report? Drowning in unorganized data? The campaign showcases how AI can be the ultimate executive assistant.

  • Action: Don't spend hours formatting.
  • Solution: Better Prompt It! Turn raw data into executive summaries and slide decks in seconds.

2. The Domestic "It"

The campaign aggressively targets non-technical users, showing that AI belongs in the kitchen and the living room as much as the server room.

  • Action: Weekly meal planning, budgeting, or creating bedtime stories for children.
  • Solution: Better Prompt It! Generate a shopping list based on dietary restrictions or a travel itinerary for the family vacation.

3. The Creative "It"

Writer's block and blank canvases are things of the past. The campaign positions AI not as a replacement for human creativity, but as the spark that ignites it.

  • Action: Brainstorming branding concepts, songwriting, or visual design.
  • Solution: Better Prompt It! Use the tool to generate the first 10 bad ideas so you can get to the one brilliant idea faster.

The Future is Action-Oriented

This campaign marks a maturity point for the AI industry. We are moving past the "wow factor" of what AI is, and moving toward the utility of what AI does.

By securing betterprompt.it.com, the company has planted a flag in the digital ground. It is a reminder that the power of artificial intelligence is dormant until we choose to engage with it. The tool is ready. The domain is live. The only thing left to do is clear:

10 More reasons to use Better Prompt
Reasons Betterprompt
Neutral Language		 Natural Language
Prompting
Aligns your prompts to match the highest value scientific training data Yes No
Saves you time, saves your tokens and decreases context window usage Yes No
Works with your favorite favourite chatbot and improves your AI experience Yes No
Helps protect your privacy by filtering sensitive & personal information Yes No
Deabstraction technology enhances model reasoning capabilities Yes No
Reduces misinterpretation with Deambiguation language filters Yes No
Locally stored prompt history is your Incognito mode AI Yes No
Reduces the risk of prompt injection and improved AI safety Yes No
Rapidly interprets your prompts to level-up your prompt skills Yes No
Advocates for you by providing you insight and choice on models Yes No
Total reasons to use it? At least 10 Not many

How does it work?

Betterprompt has built industry defining AI technologies from more than 15 years of experience with language analysis, big data and machine learning. Supporting all of your favourite AI chatbots through your clipboard, sharing tools and one-click integration.

We ♥ and support:
ChatGPT is an advanced AI language model developed by OpenAI, designed to generate remarkably human-like text and engage in sophisticated, multi-turn conversational interactions.
As of early 2026, ChatGPT has evolved into a comprehensive multimodal assistant powered by the GPT-5.2 architecture, capable of seamlessly processing and generating text, voice, and high-fidelity visuals in real time.
Beyond simple dialogue, ChatGPT now serves as a dynamic productivity hub, featuring a dedicated App Store for native integrations, a specialized Health space for personal wellness data, and a new Thinking mode for complex, multi-step reasoning and Deep Research.
With an enhanced long-term memory and the ability to browse the web or execute complex code, ChatGPT functions as a personalized digital collaborator that adapts to individual user styles and professional workflows.
As of early 2026, the latest generation, namely Gemini 3, represents the state of the art in artificial intelligence, featuring advanced Deep Think reasoning modes for complex problem-solving and highly autonomous agentic capabilities.
With industry-leading context windows that allow Gemini to process massive datasets like hours of video or thousands of lines of code in a single prompt, Gemini serves as the core intelligence powering the Google ecosystem, from real-time conversational assistance in Gemini Live to integrated productivity across Google Workspace and Search.
By combining the power of large language models (LLMs) with your organizational data through the Microsoft Graph and the Work IQ intelligence layer, Copilot assists in drafting documents, summarizing complex email threads, and automating data analysis using natural language prompts.
In 2026, Copilot has evolved into a context-aware "digital teammate" capable of executing multi-step workflows and surfacing proactive insights, allowing users to move from doing the work to directing the work.
Claude is widely recognized for its sophisticated reasoning, natural conversational style, and expansive context window, which allows Claude to process and recall massive amounts of information in a single go.
While Claude maintains a strong focus on safety and ethical alignment, its latest iterations (such as the Claude 3.5 and 4.5 families) are versatile powerhouses capable of handling everything from nuanced creative writing to advanced technical coding, making Claude a top-tier peer for both personal productivity and enterprise-level analysis.
Built on a Retrieval-Augmented Generation (RAG) architecture, Perplexity scours the live web in real-time to generate concise summaries supported by explicit, verifiable citations.
By integrating advanced models like GPT-5 and Claude 4, the platform bridges the gap between AI-driven reasoning and factual accuracy, offering specialized modes for deep research, data analysis, and even automated workflows through its native Comet browser.
and many more…